Q. Why is specialty advertising so effective?

A. All advertising depends upon the customer being ready, willing, and able to respond to an ad. Trying to have your advertising reach your customer at the exact moment he is ready, willing, and able, is close to impossible. Specialty advertising waits for the customer to get ready be willing and be able to respond. All other advertising is lost if it does not hit at the perfect time.

Q. Do I have to spend a lot to be sure my advertising will work?

A. A Properly designed specialty advertising is an investment in you business, not an expense. To be sure your return on that investment is a good one, it is not necessary to invest large budgets. AD-TECH programs are developed that will fit your budget, and can be expanded as your business increases. Unlike all other media that requires additional expense to repeat your message, specialty advertising will repeat your message for as long as the specialty item is in use - sometimes for years.

Q. How long does it take to give out the specialties?

A. Distribution of your specialty advertising materials is a critical part of a complete program. A lot will depend on the objective you have for the advertising you are doing. Some distribution takes place in a single day or even a few hours. At other times, a distribution plan might run a few weeks or become part of your everyday customer appreciation.

Q. I have tried specialties before and they didn't work. How do I know that AD-TECH is different?

A. Chances are that your original decision to do specialty advertising was a good one - it is a powerful way to improve your business. If a previous attempt did not meet your expectations there probably was a problem with one or more parts of the program. Your AD-TECH representative dealer can help you find the problem and insure that your future specialty advertising programs are successful and profitable for you.

Q. What makes AD-TECH so good?

A. Every AD-TECH representative is backed up by the best service staff in the business. Most of all, all of us associated with AD-TECH love what we do and know that successful specialty advertising programs will begin a long and profitable relationship between your business and ours.